{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Been Driven by Shortage

While a lot of deluxe brand names drive exposure through social networks advertising, celebrity partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't altered much in decades; it does not have TikTok, and does not provide celebrities cost

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